Vinic was born in 2023, when 17-year-old Nic Foley decided to bet on himself and build a life he could be proud of.
His entrepreneurial journey began with a simple observation: local real estate agents lacked access to professional marketing services, particularly when it came to property photography and videography. Recognising an opportunity, Nic set his sights on the industry and began building a name for himself.
Shortly after founding the company, Nic entered the popular entrepreneurial competition Maak My 'n Miljoenêr, where he was personally mentored by its founder, Albert van Wyk, for over two years. He reached the competition's top 40 in his first year and progressed to the top 20 in his second.
In 2024, during their matric year, Nic met Hanru. What began as a friendship quickly developed into a shared interest in entrepreneurship, self-improvement and philosophy.
Over the following years, Nic continued growing Vinic, gradually shifting its focus towards the service industry and specialising in lead generation for businesses, including security firms such as Parys Security.
In 2026, Hanru joined Nic in building the business, leaving his career in construction project management to pursue a shared vision.